Tuesday, September 10, 2013

Marketing Groundwork

We're gathering information today such that we can make better decisions regarding our crowdfunding project.

Specifically, we're looking at:
1) Branding and PR ideas for STAC, and how those ideas might be implemented across all STAC related websites;
2) Various crowdsourcing options;
3) How are crowdsource marketing materials organized

Since our schedule was disrupted by the internet outage today, this has become a homework assignment of sorts. SO... this is due on Sunday:

A Crowdfunding WebTrek:
Spend about 45 minutes to do the following:
1) Look at all the links I've provided;
2) Find an interesting link on one of the webpages, click on it, and open another webpage. Find and interesting link on that page and then click on that;
3) Continue for a few layers of links. When that line fizzles out, come back up to one of the five links below and begin the process again;
4) For each link you hit, write a brief summary in which you pull out the most important points;
5) Put this all together as a blog post.

I understand that this is confusing. I'll make it clearer tomorrow.

Here are the links that you start with:

BRANDING:
Google Visual Assets Guidelines

A very well-branded website
Look especially "Engineering Culture" and "Life at Palantir."

CROWDFUNDING
11 tips

about Kickstarter

GoFundME


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